One of the biggest challenges new businesses face is to entice customers. This gets slightly challenging as the business expands- attracting customers while improving brand loyalty among your existing ones. Once youve mastered this, your business is bound to succeed.
Many people think of loyalty programmes as an airline that offers extra miles, clothing brand that gives extra credits or restaurants that offers a punch card incentive.These may look like loyalty programmes, but they are more like marketing programmes disguised as loyalty programmes.Remember businesses run because of customers.
Some people are loyal to the airline or any brand only because they offer those extra points.Human nature kicks in when the member is fixated on earning points. This can be simply termed as The customer loyalty marketing space.
These tactics of loyalty programmes are done and dusted, companies should now look beyond these reward programmes to delight, create and retain customers. Ideally, they should be looking at making loyalty easy for customers to redeem it.Smart companies believe in taking loyalty to a next level.
Its more than just points and marketing, its about creating an ideal experience for the customer, one that the customer would like to use.Making the most of technology, companies are now starting to interact with customers through their personalised store homes in an app like Billeasy.How this function is-A person who has made a purchase at a brand can download the app on their phone.
They will receive digital bills for their purchase in the app.Companies send out custom made offers and customers can keep a track on whether the company is running any offers or discounts.Make brand loyalty convenient with one tap access to the customers digital loyalty and brand interaction on the dashboard.
Customers easily claim rewards and offers, place their order, pay for their order and even access their monthly expense statement through this platform. Due to the ease of use and functionality, the Billeasy app reinforces any company to become a lifestyle enhancement brand.Apps like Amazon prime also runs one of the best loyalty programmes.
At its inception, the programme only offered free shipping, today it offers much more.Along with free shipping, it offers live streaming of music, TV shows, movies, storage for digital photos, due to the various options that Amazon Prime offers, a customer is bound to use it and make most of his membership. Making Amazon Prime integral in a customers life.
The direction in which marketing is heading, loyalty programmes have to be designed to provide customers with an experience of ease instead of just offers and discounts. Discounts will be long forgotten but experiences wont.Companies cultivate true customer loyalty by making customers lives easier and making sure each engagement whether in-person or in-app is valuable for them.
Here are quick and easy ways to build and encourage customer loyaltyMake your customer feel important- Keep a track of the important dates like birthdays and anniversaries and use them to create a personal relationship with your customers.Leverage social media- Its a friendly and you can initiate two-way conversation with your customer. Hear what the customer wants to say, make them feel important.
If they know you care, theyll always come back to you.Rewards for customer loyalty- Your regular customers are going to be loyal to you, these people are the backbone of your business. If a loyal customer orders a product, send them freebies or upgrade them to the next product tier, send them coupons, etc.
This may cost you a fraction of what you will get in return through increased loyalty and positive word-of-mouth.Seek customer advice - Customers are the people who use your product and service, they are the only ones who can give you valuable feedback. Dont just hear them out, even act on what they say.
This is the only way to see how the customer perceives your product.Ask for customer feedback your website, social media, customer reply cards, e-mail and be willing to act on it.Give your customers what your competitors arent- The only way you will stand out from your competitors is by giving your customers something the competitors arent.
It could be anything like free shipping, 24-hour support, longer warranties, better response time, etc.Remember your goal isnt to provide equal value like your competitor, but better value.No matter what kind of loyalty programme you run, apps are more convenient than punch cards.
A well-designed app can open up paths and opportunities to interact with the customer through loyalty programmes.Points, miles and punch cards are just the start an app can include features that are limited only by imagination.Through digital receipts, Billeasy offers loyalty programmes that can be used to send offers, discounts and any kind of schemes.
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